An impossibly smooth beer for impossibly smooth living
DOUBLE DIGIT SALES GROWTH
ENGAGEMENT LEVELS UP BY 717%
Drive re-appraisal and expand the drinking occasions associated with the brand.
The Live Smooth campaign is designed to highlight the care and craftsmanship that goes into bringing Cobra to life, showing The Boss visiting his two businesses – Cobra brewery by day and his premium brassiere atelier BraCo by night.