Cocoon - Branding and Digital Design

This ‘Sleep Store’, renting sleep pods, selling bedding, and organising workshops on sleep and mediation, required new branding that appealed to their target demographic of young, busy financial executives as well as a wider audience. The identity and branding developed communicates a playful nature through the logo and graphic elements, and together with a restful, yet establishment colour palette, appeals to their target audience without being exclusive or exclusionary.