Confused.com - The Kings Of Confusion
Kicking it up a notch in the insurance game with the confusion masters.
Problem: Insurance is the dullest thing on earth- there's a natural customer disinterest, therefore brands have to compete for the consumer's attention.
Insight: Consumers tend to give purchasing power to brands they relate with. Comedy is a good way to become relatable.
Solution: We wanted to keep up the humor and entertainment of price comparison advertising, by exaggerating confusion. There's no one more confusing than Tim and Eric.
Companies
D&AD New Blood
- Events