Coppia Perfetta

Inspired by Picasso, Coppia Perfetta is a recent wine packaging passion project. An Italian translation of the English phrase ‘A perfect pair’, Coppia Perfetta is a concept based on the ideal food pairing for the wine you’re buying. What should I pair with my 2020 Chilean Sauvingon I hear you say? Instead of standing on the tesco shop floor looking it up for 20 minutes and risking looking like an under-age teen hanging around the alcohol aisle, The Coppia Perfetta series will simply have an illustration on the front of its corresponding wine bottle, showing you its ideal food pairing, and therefore, what would taste amazing for dinner tonight, or visa versa. I created this concept because most people who buy supermarket wine, don’t know a lot about wine. What is also fun about this concept is that it is entirely image based, meaning it is accessible to everyone, no matter your language or ability.