CORELLA - TALK
Working with Dummymag, the label that signed the artist Corella, I was involved in the process of her rebranding. Originally her old look would have been considered what I would call "south"; from wearing tracksuits and trainers, she decided she wanted to strive for a more more edgy, sexual look to match the release of her new song, "Talk" . However she did want to keep her rooted side of "realness" which is why the bougie set up took place in her flat, located in Peckham. The singer can be seen wearing platformed heels and red satin alongside tight vinyl which works well with high and hard flash. I didn't want a perfect or flawless setup, I wanted something that would show authenticity of her background but proof that she was striving for a new way of expression.
Art Direction and set design helped by: Jade Adeyemi and Yiga Cowie.