PROJECT Christmas campaign 2018: ‘Countdown to Christmas with RUIFIER’ Creation of 6 videos: counting down the weeks leading up to New Year’s Eve. The campaign 100% made out of white paper with always a red element. Every element of the display is hand-crafted in-house. Location: In-house Studio Display Design: Paola Meneghello Photographer: Danil Lysenko Art Direction: Paola Meneghello