County lines are strings of connections between drug dealers and street dealers. The county part refers to the street dealers travelling out of their own counties to sell drugs in other parts of England where they aren’t known to local police and are therefore unlikely to get caught. The main dealers are mostly based in London and give out orders to the street dealers, who are usually vulnerable teenagers manipulated or blackmailed into selling drugs. The campaign was aimed at parents and teachers to educate them of what could happen or be happening to their own children and how to spot the signs. Below are two concepts I came up with before the campaign was put on hold.