Creating Opportunities to Rise

How can Barclays communicate their redefined purpose to new joiners at their induction events, ensuring that they feel inspired to make a difference? By producing a suite of cinematic films with a strong emotional hook, with meaningful customer stories that connect viewers with a wider purpose. Underpinning Barclays’ customer strategy is its purpose to create opportunities to rise — empowering employees to meet their own challenges and look after customers. We communicated this ethos by telling powerful, authentic, human-interest stories of exceptional service, while shining a light on how everyday decisions of colleagues around the UK can have a profound positive impact on their customers’ lives and communities around them. Impact The films were used by the marketing team to highlight Barclays commitment to customer service for its customers. Intended reach = 300 views per month / Actual reach = 100,000+ views per month. Kudos Winner of a silver dolphin at the Cannes Corporate Media & TV awards. More Info https://wearetilt.com/creating-the-opportunities-to-rise/