Creating a united front across the Amdocs brand and building an internal comms framework that all employees can get behind, and transforming the internal and external brand narrative and communications. Internal Comms: Create a series of seven “Signature Moves” to help ignite the brand from within, from company newsletter, to employee onboarding, to Amdoc’s own tech summit Identify the talent, skills and experience required to scale the business Leveraging case studies to tell stories about connection, diversity, and creativity Defining core skills in creative problem solving, innovation and product development Defining a “Culture of Creativity” and mobilising the organization to live and breathe the behaviours of a forward thinking tech team