• Gemma Vardon
  • Camilla Yates
When you’re available for just a few months of the year, negative media coverage and complaints across social can significantly impact sales

The answer?

Harness the power of your fans to tackle negative perceptions and – in doing so – create one of the year’s most talked about brand eggs-periences (sorry!)

Over 240 pieces of earned media coverage, including key titles that set the agenda for our target audience with Stylist, Urban Junkies and Trend Hunter

The 40,000 consumers, media and influencers posting about the cafe online led to over 69 million potential earned impressions

Most importantly, however, the campaign delivered a positive sentiment of 95% (in stark contrast to the previous year)

Over 8,000 people visited the cafe, with nearly 3,000 Creme Egg Toasties sold and over £16,500 raised for The Prince’s Trust