London-based Crimson Project Management Limited has been established for nearly 15 years. The company was looking to rebrand and add additional services and clients to the companies umbrella. Also a change to the description of what the business is about, hence the underlining name change to Crimson Management Services Limited. Crimson works with high-end property investment and management for clients worldwide. A company that generates business from word of mouth within these sectors.
Crimson required a brand identity that would sit well with this high-end market. By using a bespoke letter C and rotating this, I created a symbol that was contemporary and flexible to be able to work across all platforms whilst the business looked to move forward in the future.