CrowdProject is a interdisciplinary community of creative and enterprising collaborators. We were challenged with creating a environment which embodied a multi contextual surrounding through a multitude of spaces and experiences.
We assembled a design and strategy team which was led by Architect Timmy Adeyeloja. This team focused on Venue Design, Research and Development, Poster Design, assisting on Web Design and overall Branding Consistency.
Additionally we assembled a Marketing and Content Creation team led by Mohammed Patel and Nathaniel Brown to create the Brand Story, Event Management (risk assessments, UX, ticketing, staffing), Public Relations and Press Materials.
Once formulated we began the 18 month process of creating a event which would challenge the norms of the conventional space.
Crowd Project launched on 25th January 2018 with a full capacity turnout of 800 individuals and a total combined reach of 1 Million.
The event hosted video mapping by Cote a renowned video mapping specialist. We hosted works by 15 artists from around the world curated by Aidan Wallace and Jenni Li. The night additionally hosted 4 talks from industry leaders, a virtual reality room presented by Barry’s and four world renowned musicians to encapsulate the mood for the night which included DeWalta and Mike Shannon on their modular machines, a live hybrid of French exiled in Romania Alex Troubetzkoy and the world premiere of Laurine Frost’s.
The main aim was to allow for attendees to experience a range of thought provoking mediums through different rooms which hosted debates, live music, video presentations and talks all encapsulated through Video Mapping.
The event was covered by 15 pieces of press including ElectroCorp, MixMag and Lacarteson additionally the event was garnered a total of 10 sponsorships including Uppercut, Electrocorp, Mixmag, Boycott, Traxx and Resident Advisor. The event was additionally live streamed via Krave.