Cultural and Information Centre Zagreb (KIC) is located in the heart of the city and as such it provides an excellent meeting point for the young people. KIC is mostly known for its vibrante atmosphere and because of that is one one the most famous alternative meeting points. Identity has been build around the idea of people making KIC a place where you want to go. People are the most important and relevant part of KIC and its pint of difference. Other part of identity wanted to inform about all the things KIC can offer but just a few people know about. It has small cinema for alternative films, theatre for lectures and shows and gallery for small exhibitions.