Curry Paradise

Indian food plays a central role in the identity for this Brixton’s independent brasserie, as 3 key ingredients in the local cuisine are turned into powerful visuals by magnifying them and experimenting with contrasting backgrounds. A straightforward logotype, evoking classic architecture and traditional lettering, emphasises Indian conservative values to keep the brand relevant to its customer, while targeting a younger audience with its hip design. Gill Sans, a modern font paying homage to English designer Eric Gill, has been introduced to represent the strong bond between the British and Indian cultures over the past decades.