Deconstruction of a Bag

The Context: How to give a new design solution to an existing brand? The Solution: Creating Capsule Collections taking their most essential pieces. The Style: Still Life. The Creative Process: Taking the word "Handmade" from the brand I thought it was important to understand how this products were created [adding the lack of transparency in the market] I came up with the concept of deconstructing the items. Adding importance to the materials giving a new life to the product components not only to the product itself. Delivering a new sense on how people would see each product. A conceptual straightforwardness. The How: _Development and launched Capsule Campaigns _Creation of the design campaign + artworks _Still Life Stylist _Re-designing existing designs incorporating edginess and life through color.