Defender x Kano

Jaguar Land Rover was a worldwide partner of the 2023 Rugby World Cup. They launched the Defender Trailblazers campaign during the games, featuring outstanding individuals in the sport who push boundaries with unflinching conviction and contribute to the game beyond athleticism. To unveil the limited edition 2023 Land Rover Defender, we hosted an exclusive VIP event with a spectacular live musical performance, which was driven entirely by content.