Degree Show Identity
Identity inspired by the architecture and feel of an exhibition warehouse used for a graduation show. The aesthetic for the identity is based on ideas of Bauhaus, Colour Block and Brutalism.
Inspired by architecture
For this project, I needed to find a way to create an identity applicable to a wide variety of disciplines including Creative Advertising, Engineering and Kitchen Design. The direction of the design is the common element of the show - the exhibition space. I decided to focus on the simplest of shapes and to put the emphasis on the thought behind each of the projects that were presented during the summer show.
The final identity was applied across different mediums and platforms. For print I designed a series of posters, an exhibition catalogue, a wayfinding system and vinyl window signage.
As for the online assets, I created an Instagram account @BucksShow19, with its custom #BucksShow19 that artists and guests could use. I also animated a timetable schedule, prepared online banners and email assets.
