Delineation

THIS PROJECT IS CENTRED AROUND INNOVATIVE IDEAS, AND THE CREATION OF A NEW CONCEPT, EXPLORING THE IDEA OF SLOW FASHION AND ITS REBELLION AGAINST THE ‘THROW-AWAY’ SOCIETY FACILITATED BY FAST FASHION. IN LIGHT OF THIS, I WILL AIM TO DESIGN A COLLECTION THAT PROMOTES SLOW FASHION, AND THE IDEA OF HOLDING ONTO GARMENTS AND TREASURING THEM, IN SOME CASES AS A FAMILY HEIRLOOM, PASSING THEM DOWN GENERATIONS OR GIVING THEM TO A CLOSE FRIEND TO MAXIMISE THEIR LIFECYCLE LENGTH AND REBEL AGAINST THE FAST FASHION ECONOMY. MY BRANDING WILL CENTRE AROUND A KEEP ME THEME TO EACH GARMENT, AND I WILL AIM TO CREATE BEAUTIFULLY DESIGNED AND MADE GARMENTS WITH HAND SEWN PERSONAL ASPECTS TO THEM, WHICH WILL ENCOURAGE THE CUSTOMER TO NOT WANT TO PART WITH THEM AND TO TREASURE THEM. THE AESTHETIC INSPIRATION BEHIND THE COLLECTION IS DELICATELY HAND DRAWN, HIGHLY DETAILED ARCHETECTURAL PLANS, WITH THE DETAIL AND CARE TAKEN IN THEIR CREATION REFLECTING MY SLOW FASHION INNOVATION, WHILST THEIR CONTRASTING GEOMETRIC AND CIRCLULAR SHAPES WILL PROVIDE SILHOUETTE INSPIRATION FOR THIS SEASONLESS COLLECTION.