Delivering A Digital Virtual Conference For A Leading Software Provider

THE CLIENT Part of the global Henry Schein Group, UK-based Software Of Excellence offer industry-leading digital dental solutions and partnered with Wonderful to deliver an industry-leading multi-day digital event to fill the void left by Covid-19. Software Of Excellence, a Henry Schein one brand, provides practice growth for their clients through industry-leading digital dental solutions. THE CHALLENGE The Covid-19 Coronavirus had an instant and painful impact on global events, with large trade shows, conferences, symposiums and expos cancelled worldwide. This meant Software of Excellence who, like many B2B businesses, rely on quarterly shows as a huge contributor to business development, could no longer attend one of the largest industry trade events of the year. It was a challenging time for new business, client engagement and client retention. From this adversity, however, came opportunity. With a leadership vacuum within the industry, a robust response could put Software of Excellence at the forefront of leading the sector out of lockdown. Through partnering with Wonderful, Software of Excellence were ready to lead the charge.