Design is the Difference

How can we help Vodafone colleagues understand the importance of design thinking and how it can be used to solve real world problems? Devise a one-day design thinking challenge — and then, trust the process. We set Vodafone designers from different markets, who had never met before, this challenge: Help a colleague with visual impairment better use a key CRM system that in integral of their job. We then followed this intrepid group of Vodafone designers and filmed the day as they progressed from concept through to solution. This was edited through into three key episodes that captured their approach and showed first-hand what an impact design can have for the end-user. Crafted into bitesize experience with insights and further reading, viewers get both the emotive reaction that encourages relatability and the tools to go out and make a better decision. Impact Design is the Difference created many crucial shifts in culture, especially the way design is viewed and practiced at Vodafone - some were expected, others unexpected. Over 7000 colleagues voluntarily chose to engage with the experience, increasing awareness of the importance, benefits and uses of design thinking within Vodafone’s senior leadership. It also prompted a significant investment in Vodafone’s first annual global design conference that aims to introduce and upskill more colleagues in this, now vital, internal capability. Kudos Digital Impact Awards - Grand Prix Digital Impact Awards - Best use of digital from the technology, media and telecommunications sector Digital Impact Awards - Best use of online Video Digital Impact Awards - Best digital employee communication More Info https://wearetilt.com/design-is-the-difference/