Digging Deeper: With Love Vol.1

  • HEATHER SHERET
  • Michael Davies

When pressing a record it's easy to get caught up in the project management and formulaic marketing tactics. With the release of this compilation it was clear there was a deeper story to unearth, and I wanted to make sure our audience was able to see this as well. We decided to bring in licensor / compiler Miche (Michael Davies) for an-person interview where we could dig deeper into these stories, propelling our Blog 'Digging Deeper' into a video format. We broke this long-form content into smaller, bitesize videos to drip-feed through our social media channels.