Digital Detots

  • Isabelle Copley

With this campaign Crayola aims to combat parents switching to digital methods to occupy their children. Around the world adults and teenagers are becoming more aware of the negative effects excessive amounts of technology can have on our physical and mental health. Despite this, parents are still resorting to technology as a means of occupying their children when times are difficult. The Digital Detots campaign is designed to remind parents that children also need to switch off sometimes.