Industrial automation; digital transformation; Industry 4.0; the IIoT. These are all buzzwords that us in industry should be more than used to hearing by now. But, what do they actually mean in practice? On a visit to Analog Devices’ (ADI’s) Limerick headquarters, Electronic Specifier spoke to the Vice President of the company’s Industrial Automation & Energy Group, Kevin Carlin, who answered the question of whether we should look at digital transformation as a friend or foe.