Disney approached freuds to create a brand new product to be launched at Disneyland Paris. As the sole designer working on this, I was excited to develop a premium brand for a product aimed to all dreamers as well as people willing to live a one-in-a-lifetime Disney experience.
Taking cues from the original Mickey Mouse drawings, the ‘crown’ used in the logo signifies how the original idea could embrace the new. The visual language is adaptable, flexible and supportive, celebrating a proud heritage and looking towards a requested Parisian look and feel.
It was a magical and intense two months, working closely with the client in Paris. All concepts were then shared with an agency in France for roll out.