DMC Primary Care

DMC operates GP surgeries, walk-in centres and mobile medical units across London and the South East. They offer patients a full range of quality NHS primary and urgent care services, including extended opening hours and support. The website in its previous state it did not utilise any coherent branding. The task was to redesign and bring together several of the DMC brands and websites into an overarching hub and create consistent brand elements, photography style and UI design across all the DMC brands.

Features & objectives: • Developed brand consistency across all the DMC sites by creating common UI elements including button. styles, font styles, photography and page templates • Updated UX journey for a better user experience • Highlighted statistical data using infographic designs