Do your Best Before

Do your best before is a collaboration project for a food waste campaign in the UK. It's created by a group of GMD students (Yonjin Lee, Yunmi Cho, Sz-Yi Wu, Taeyoung Kang, Junki Min) from London College of Communication during the social campaign project in 2014. The aim of this campaign was to raise awareness and solve the domestic food waste issue. The campaign started by bringing the real fridge with 'rotten food' out on the streets to grab people's attention. We interviewed people and gave out leaflets which informed about the food waste issue in the UK. It also gave tips on how audiences can avoid throwing food away and consume them before expiry date.