Don't let Paul do it all

For Sport Relief, we created a campaign with Fitbit called 'The Big Billion Step-a-thon' asking people to walk 5 billion steps for Sport Relief. As Creative Director for the campaign, I oversaw the production of 11 films, targeting people at different stages of the campaign.
Our first was a mockumentary featuring Paul Mott, a man who'd taken it on himself to do the 5 billion steps himself.
The campaign was a huge success, clocking up 9 million views and hitting our step target in just 2 weeks.

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    Fitbit UK

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    Head of Partnerships, Marketing