Dope Energy

The requirements of the logo for startup energy drinks company, Dope Energy, stipulated that the design needed to convey a sense of invigoration, concentration and refreshment, as well as being unique. To address these criteria, I created a striking hawk/droplet icon, which represents concentration and focus via a bird of prey, as well as both refreshment and the product itself via the liquid droplet. Custom lettering was also created for the word 'Dope', which has italic properties to signify movement and provide an energetic feel.