Dreams App VIP Launch

Visual Conductor created a VIP launch event for Dreams.tv, an app that transforms how people watch TV content on mobile. To position Dreams as a dynamic brand and generate buzz within PR / tech / TV industries, we designed a sophisticated, immersive experience. At the entrance, guests walk through a translucent installation with color overlays to find themselves transported to a Dream-like landscape. A forest installation of 18 monitors, each playing different content and oriented to showcase the app’s vertical format, is interspersed throughout the space. Neon light installations programmed and video mapped with Dream’s brand colors purple, magenta, orange and yellow further evoke a dreamy state. During the presentation, all eyes are directed toward the double-sided 80” monitors in the center of the room. In cinematic fashion, to announce a new show, the screens fade to black, a preview begins and once the iconic soundtrack plays, the crowd goes crazy… The X-Files is the newest show to join the app! ROLES: Creative Direction, Event Design, Production TEAM: Wendy Hu, Creative Director. Annette Naif, Event Producer. 393 NYC, Fabrication / Production. Jenny Kleiman, Dreams Creative Lead. Dreams.tv, Content. Su Hui Kai, Designer / Artist. Nitemind, Neon Installations. PHOTOS: Wendy Hu, © Victor Llorente. Courtesy of Dreams Media, Inc.

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Creative Director, Experiential Design