We all spend one third of our lives doing something that the other two thirds depend on. Dreams, the bed specialists, are in the business of giving the nation a better night’s sleep and therefore a more productive day. Using a simple truth, no one looks good yawning, we launched a powerful integrated ‘Because Your Sleep Matters’ campaign including TV and social media, which searched for Britain’s worst yawnface, with the most deserved yawner finally winning a much-needed good night’s sleep with £500 of Dreams vouchers.