DREAMS - Ugly Yawners

We all spend one third of our lives doing something that the other two thirds depend on. Dreams, the bed specialists, are in the business of giving the nation a better night’s sleep and therefore a more productive day. Using a simple truth, no one looks good yawning, we launched a powerful integrated ‘Because Your Sleep Matters’ campaign including TV and social media, which searched for Britain’s worst yawnface, with the most deserved yawner finally winning a much-needed good night’s sleep with £500 of Dreams vouchers.
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