his project was sparked during my second year at university; I was involved in a car accident with another 'young driver'. This and the fact I know a few friends that have been involved in accidents prompted me to think about campaigns and imagery that was aimed at young drivers - all seeming to be very negative and drink/drug or speed/mobile phone related. In the case of my accident and a couple of friends it in evolved non of those things - the other driver involved in my accident confessed that she purely wasn't concentrating on what she was doing. I decided to create imagery that could be used as road awareness campaigns that didn't focus on these causes of accidents. I thought back to when I was first learning to drive and the advice that was given to me - one phrase/warning that stuck with me was that cars are not toys and driving isn't a game. Thinking about this gave me the idea to 're-create' car crashes with toy cars. I wanted the images to be eye-catching and fun but also sent the message that driving isn't a game.