Durex - GIVE A F***
freuds launched (DUREX)RED to the world with Zara Larsson, Thandie Newton, Christian Navarro, Tyler Oakley, Javier Munoz, Jacob Latimore and Phoebe Robinson – asking us all just one thing – to Give A F**k.
By giving a f**k, being safe, and choosing (DUREX)RED – you are protecting yourself, your partner/s and someone in Africa because Durex is donating $5m to (RED) and the Global Fund with another $5m match funding from the Bill & Melinda Gates Foundation.
Working closely with the art director and strategy team,
I developed a series of collateral elements for use across all medias as well as packaging and lettering.