Dusk.com Company Case Study - Brainstation Digital Marketing

Utilised marketing strategies, brand positioning, mobile marketing, web analytics, and user research to craft a compelling #digitalmarketing case analysis of furniture company DUSK.com over the course of 8 weeks, resulting in a personal recommendation on LinkedIn From the course leader, Ekow Mensah (Global Partnerships Lead for Ebay). Utilised key SEO tools by completing effective keyword research, and created user personas to craft marketing content that persuasively connected with existing/ new target audiences through two campaign collaboration strategies. Refined skills in SEO, SEM, copywriting, social media, email marketing, and Google Analytics within digital marketing strategy, Specifically Google Ads/Adwords PPC campaigns. Proficient working with Slack during tenure.