EDDIE THE INVENTOR

Meet Eddie, a hapless young inventor trying to show the world how good it is to browse the web with IE.

In the campaign, which includes two mockumentary web videos, Eddie unveiled a series of strange inventions to help non-IE users to enjoy a better browsing experience, including the Finger Activated Ring Touch Device (FARTD) which demonstrates Internet Explorer’s “perfect for touch” proposition to non-Internet Explorer users.

The campaign also included responsive videos, Instagram photos and IE UK Facebook updates on a re-skinned Facebook page.
Eddie and his unique inventions were featured in industry trade publications, including Campaign and the Drum.
EDDIE THE INVENTOR by JAM
EDDIE THE INVENTOR by JAM
EDDIE THE INVENTOR by JAM

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