Educate Against Hate

The ‘Educate Against Hate’ campaign for HM Government provided resources, information, advice and a movement, to help parents, teachers and school leaders keep young people safe from the influences of radicalisation. This striking logo used a clear and bold typographical approach, as part of a much wider campaign fronted by a carefully designed website. Each word in the word mark was punctuated by a full stop to give each word greater gravitas and power.To illustrate the momentum of the Educate Against Hate brand, the word ‘hate’ was struck through. This device was used throughout the campaign to visually give a sense of positive change taking place, that all negativity is being removed. Within two weeks of the campaign launch, the poster was downloaded by over 5000 schools up and down the country and the website gained over 50K views – a number that has now risen to over 70K. A campaign which gained nationwide exposure in various media outlets such as C4, the BBC and the Independent. In collaboration with Breakthrough, Pete Rossi & Matt Turrell.