EF Language Training

A responsive business to business lead generation website. EF are an international language school which train corporate employees in 54 different countries throughout the world and required a site template which could be updated by multiple business units using unique languages. I led the creative team who built the entire project from concept to completion. This included: — Creation of wireframes — Setting the photographic art direction for US, European and Asian markets — Art directing photographic shoots in New York & London — Graphic UI design — Collaborating with technical development to maximise interactive potential The internal client described the project as a 'game changer' and conversion went up 16%.