OBJECTIVE TO PRODUCE A PRIVATE LISTENING PARTY FOR ELLA MAI'S SOPHOMORE ALBUM 'HEART ON MY SLEEVE' ACTIVATION A CUSTOM WRAPPED DOUBLE DECKER BUS INCLUDING SOUND SYSTEM TO PLAY THE PRE RELEASE ELLA MAI SOPHOMORE ALBUM FOR INFLUENCERS AND SELECTED FEW LUCKY FANS. THIS ACTIVATION INCLUDED BRANDED ELEMENTS SUCH CUSTOM SWEETS, SIGNAGE AND CUSTOM WATER BOTTLES.