Ella McRobb - Visual Identity

With an Ólafur Arnalds collaboration taking the world by storm and an EP release on the way, Ella’s career was gaining traction and needed a solid visual identity to establish her place in the industry. To reflect Ella as an artist at present, as well as into the future, I focussed on elegance and timelessness in the design process. Classic flourishes in the logo are partnered with handwritten details and pared back photography to reflect the personal and diaristic tone of her music. Photography by Olivia Sofia Ferrara