Embolc

Visual identity for a Danish organisation with a holistic approach to trauma healing - with a mission to be a light that shines in the darkness for those struggling with mental health. The word 'embolc' means 'in the belly', and refers to the fertile interior of Mother Earth where small spring shoots are sprouting. It is also one of the four Celtic fire festivals - one that celebrates the return of light after a long winter. The identity acknowledges the integral role of both light and dark as themes in our human existence - as you cannot have one without the other. This intrinsic sense of balance and cycles can be seen throughout the natural world; day and night, seasons, the circle of life. Bold typography and a positive tone of voice, convey the brand message of hope that spring will come again. Hands become a relatable motif for connection, togetherness and nurture for the intended audience, whilst visually representing our human interaction with nature. Linocut style illustrations lend themselves to the brandmark, accentuating this very organic element of the identity. The colour palette takes inspiration from the natural environment; with forest, moss, bone, earth and sky providing a versatile dynamic across the design system for the brand messaging.