Embrace The Unknown

  • Angeliki Karnoupaki
  • setareh rahimian
  • orxhan s

BMW X4 Global Launch Campaign

Embrace The Unknown by Angeliki Karnoupaki
In 2014 Serviceplan designed and developed a strategic and creative platform for BMW’s off-road(-ish) X Range. ​​​​​​​

Conceptually, THE WAVE was an ever-changing version of the world, a constant state of unknown. 
Visually, it was expressed as a city that rolled on a landscape in a liquid motion, reflecting the movement of ocean waves.

The waves were brought to life thanks to the amazing work of Time Based Arts that managed to create a realistic, yet non destructive, but still exciting effect, both one on a large scale but also down to the details on street level.

In collaboration with: Sebastian Strasser, Linus Sandgren, Georg von dem Bussche, MPC, Time Based Arts & Radical Media​​​​​​​​​​​​​​. Photography, Emir Haveric.
Embrace The Unknown by Angeliki Karnoupaki
Embrace The Unknown by Angeliki Karnoupaki
Embrace The Unknown by Angeliki Karnoupaki
Embrace The Unknown by Angeliki Karnoupaki
Angeliki Karnoupaki
Creative Director, Copy
setareh rahimian
Data Analyst
orxhan s
Character Animator