'Critique of exploitation has emerged in recent decades alongside globalisation. Key contributing factors include the outsourcing of labour, increased environmentally detrimental sourcing and manufacturing techniques, and mass transportation of goods due to just-in-time sourcing. This has left the fast fashion industry at a point in which innovation is the only option. TBL as an analytical framework deconstructs the issues, the actors, capital conversions and looks to obtain better organisational practices through a more holistic approach towards Supply and Value Chains.'
This need for speed is still prevalent according to Mckinsey (2019, p,. 37) “The metabolism of fast fashion has gotten even faster in the age of social media and big data.”
There is hope of change however, as “Nine in ten Generation Z consumers believe companies have a responsibility to address environmental and social issues” (Mckinsey, 2019. p45).
'Ironically, improved practices in terms of the environment and the production chain may inadvertently lead to a further divide in capital between the developed and developing world.'
“With the challenges we face, such as water shortages, there will come a point when a collection made with sustainability in mind will be cheaper than one that is produced unsustainably.” (Claire Hamer -Ei8ht).