The objective of this brief was to create a brand for uSwitch's summer networking event that was both cosmopolitan and quite different to their usual company design guidelines, without comprising their brand identity in the process.
After some research, I decided in my roughs to capitalise on the recent texturised trend of risograph-like gradient effects with noise in my first image. I began by taking the location of the event, Queen of Hoxton, and finding images of the skyline from the rooftop bar where the networking event was to be held. I then took the two most recognisable blues and a light pink accent colour from uSwitch's colour palette as a base for the branding colours (later adding a dark grey and a bold pink accents using the colour scheme generator, Coolors). Then after experimenting with gradients, textures and abstractions of shapes I created the base image for the event's brand identity (shown at the top of this project). Starting with one image like this meant that I would be able to maintain continuity for this branding exercise throughout the design of the assets.
This colour scheme and brand identity were immediately signed off by the team and I got straight to work applying it to the three sets of emails sent out using Mailchimp, and the name stickers and signs used at the actual event. The team had specifically asked for playful name stickers that would generate conversation from the off, and I was excited to do something a bit more wacky than the bread and butter 'HELLO MY NAME IS' fodder. These worked a charm on the night, and we provided white Posca pens to make the writing stand out, and in the follow up report into the successfulness of the event, the sentiment from the guests was overwhelmingly positive.
Companies
Uswitch
- Technology