Everpress | PARALLEL 2020

Everpress launched their first edition of PARALLEL, a sustainable merch campaign supporting independent labels, artists, festivals, and venues. Taking place for one month a year, the campaign featured limited edition designs in collaboration with a leading contributor to the scene. 2020’s collaboration with So Young Magazine showcased a curated selection of tees, a varied selection from some of our favourite artists, labels, and venues. The shop included designs by Rough Trade, Moth Club, Partisan Records to artists such as Flyte, Swim Deep, and Crows. All items featured in the campaign were available to pre-order over two to four weeks. Everpress manufactures the exact amount of ordered items to ensure no waste on stock or materials. https://everpress.com/parallel