Evolution

  • Jon Anderson
To create an identity for a new collection of Parker Knoll branded furniture, designed to offer the best in motion technology to a younger, style conscious consumer. Of key importance was to match the identity of evolution with the clean, contemporary lines, cool, calm colours and luxurious finishes of the furniture.
The project required a 2 day photoshoot, a new section on the Parker Knoll website, unique to evolution, a 40 page brochure showcasing the new range, wall displays, POS designs and more.