experiMENTAL
"Experimental typography is never a true carrier of written ideas in the original meaning of the word typography but is a form of art, a pure means of expression."
Following this reflection on typography by Wim Crouwel, this project has a focus on the 'mental' component of 'experimental', to explore and deconstruct the anatomy of each letter of the occidental alphabet.
The typographic forms that emerged were the result of playing with different angles and positions of the lines, even if some basic rules of typography were abandoned. The set of letters took on a life of its own and as part of this experiment.
The process of screen-print on materials was explored as design research. The result of these explorations was formed into a publication where each page has different material (paper, acetates, fabrics, etc) showing the creative potential of this new-formed typeface.