Corporate identity for a building located in the center of Amsterdam that will contain stores (concept stores), offices and also co-working spaces.
The result is based on the representation of this modular aspect. The use of platforms, the diversity of activities and the multidisciplinary use of space, the backbone element that gives meaning to the whole.
"Fabric" refers to the productive character, the perseverance and the creation of new ideas that takes place in the center. One of the brand values is the multidisciplinarity, so we proposed "not another brick in the wall" as claiming. Each space is unique and different, and the sum of its set also.
We use 3 colors to differentiate each area: blue (offices), red (coworking) and yellow (concept stores). The signage of space makes use of polygons in 3 dimensions to reflect the modular aspect of the building.
