Facebook: Giving Tuesday

Facebook wanted to get the word out about GivingTuesday 12/3 in a big way. We created a three phase roll out which started the week before, reminding people that “It feels good to do good.” Each day, a new animated video ramped up the power of giving. From helping your community, to the country, the world, and finally the future. When all was said and done people raised more than 125 million on facebookfor their favorite charities all over the world.