My priority for this season was overseeing the direct mail including the catalogue. Layouts were kept simple and clean with spring hinted to with floral elements.
We used modern crops on photography to focus on products, and create interesting white spaces. With a focus on sustainable fabrics, swatches of these were also used to bring texture to the pages. Typography was adhered to as per our new visual brand guide lines.
We printed this on a textured, sustainably sourced stock, this gives a premium feel to the catalogue and was in-keeping with the companies values around sustainability.