FATFACE SPRING 2019
The FatFace Spring campaign 2019 fell amidst their re-brand which aimed to capture the original essence of the brand while creating a visual outputs which were more contemporary and stylish. This to draw in a new, younger consumer market group whilst still appealing to the company’s current and loyal customer base. Our design team worked on stripping back the visual styles and functionality making it simple and clean, letting the product take centre stage whilst making the customer journey easy and efficient.
Direct Mail Design
My priority for this season was overseeing the direct mail including the catalogue. Layouts were kept simple and clean with spring hinted to with floral elements.
We used modern crops on photography to focus on products, and create interesting white spaces. With a focus on sustainable fabrics, swatches of these were also used to bring texture to the pages. Typography was adhered to as per our new visual brand guide lines.
We printed this on a textured, sustainably sourced stock, this gives a premium feel to the catalogue and was in-keeping with the companies values around sustainability.
Digital Design
Outside of direct mail I helped design digital assets for the email campaign, our website landing pages, blog post and social media content.
The key to omni-channel approach is consistency, using the window and direct mail design as inspiration I applied the visual handwriting across these channels.
I worked closely with the digital communication manager and the e-commerce team I ensured my designs were executed to specification i.e. HTML and CSS friendly whilst being responsive enough to be viewed across varied devices.
