Femmes Designers, Brand Launch, Communications

**The Problem** Thursday 19th October marked the launch of Femmes Designers – a platform that champions woman artists and designers who integrate technology and science into their work. Created by Nour Diab Yunes, the platform was built to empower women artists, scientists, and technologists - a timely response to the shifting technological landscape of the creative industries. With a goal of promoting the brand to investors, establishing media relations and advertising the collective to prospective practitioners, I was approached by Studio Maz (the Strategy Lead) to implement the launch communications, adding a layer of industry insight to the pre-established plan. **The Approach** In this project, I undertook various research tasks to provide key messaging around the female-focused brand’s launch, taking into account its proximity to the concurrent Frieze London events. This primarily included writing and distributing a press release to targeted media outlets and approaching journalists and academics across various social media (such as Instagram and LinkedIn). I also acted as a main point of contact for the launch’s event partner, Shoreditch Arts Club, who would host the inaugural event. This included copywriting, asset management and online promotion of the event. In addition, I aided the curation of the event’s guest list, working alongside the strategy team to suggest relevant and varied industry professionals. **The Result** By establishing channels in which the brand could not only reach the female practitioners and technologists that would comprise the collective, but the creatives that they might collaborate with, media relations were established across tech, art and lifestyle publications. On the evening of the event, we were able to host a hybrid panel discussion, with an interested audience across all targeted professional fields. https://shoreditchartsclub.com/events/femmes-designers