Ferrari x Studio 525 (Chelsea, New York City)

Studio 525 is a studio I/we worked out of a lot when I was Oxygen Eventworks, in New York City. As the semi-exclusive vendor for the venue, we would often be called there by the venue to work with clients of theirs, or we'd bring our own clients in to the space. This was the case for our work with Ferrari. We often worked with Ferrari on many of their productions in New York City, and this production in early 2019 was no different. The brand were showcasing several of the famous wheels to media, PR, suppliers and clients in partnership with Tailor Made. Therefore, we did all we could to make the cars pop. With the combination of lighting, and a seamless sound system (that we have installed in the space semi-permanently) - we made this happen.  The real art of this project (aside from the cars), was getting the cars in and out of this studio on busy Chelsea street...